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The film industry runs on scripts. Every project whether it's a debut short or a major co-production begins with a screenplay. And yet, for most of the people who work with scripts every day, the process of evaluating, developing, and understanding them has remained slow, expensive, and inconsistent. Poetika was built to change that. It is a script analysis and development platform that serves every role in the filmmaking process from the writer at the first draft stage to the studio executive weighing a production decision. Here is who it is for, and what it offers each of them.